Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) is thrilled to announce a special collaboration with acclaimed Indian film director, producer, choreographer, and television personality, Farah Khan. She visited the Maldives from 5th June to 8th June 2025, for a unique filming project aimed at showcasing the authentic charm of local island life in the Maldives during the festive Eid Al-Adha celebrations.
Farah Khan, a celebrated figure in the Indian entertainment industry with a career spanning over two decades, is renowned for her iconic dance numbers and commercially successful films. Her vibrant personality and widespread appeal have garnered her a combined social media following of over 13 million, particularly among Indian and South Asian audiences. Farah Khan’s strong following and relatable persona resonate exceptionally well with Indian families and leisure travellers, making her an ideal partner to showcase the destination’s diverse offerings.
During her visit, Farah Khan and her five-member crew were hosted at Olhuveli Island Resort and Arena Hotels Maafushi. The collaboration will result in a dedicated YouTube vlog featuring her experiences, along with engaging content pieces. The Eid-focused vlog adds seasonal relevance and an emotional connection to the campaign, further enhancing its appeal. These are set to provide a glimpse into the Maldives beyond its luxury resorts, highlighting the warmth of local communities and the joy of Eid.
This high-impact campaign highlights the continued importance of India as a top source market for the Maldives. Collaborating with a trusted celebrity of Farah Khan’s stature enhances visibility and brand presence for the Maldives across the global tourism arena. This initiative is part of Visit Maldives’ ongoing strategy to engage with influential personalities and brand ambassadors across key markets, reinforcing the destination’s appeal to a global audience.
