Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) is thrilled to announce a joint marketing campaign with Ignite Travel Group (ITG), an award-winning Australian destination marketing and travel distribution company, to further promote the Maldives as a premier travel destination within the Australian market. The campaign is set to run from July 17th to August 31st, 2025.
This joint promotional campaign is strategically aligned with Visit Maldives’ objectives to significantly increase brand visibility and drive tourism from Australia. It leverages Ignite Travel Group’s extensive experience and multi-channel approach to position the Maldives as a premier, accessible, and aspirational travel destination. Additionally, it supports conversion through established platforms like Flight Centre and My Holiday, with their flagship brand, My Maldives, promoting curated Maldivian travel experiences to high-value Australian travellers, including couples and honeymooners. The campaign also focuses on driving engagement through traditional press coverage and impactful digital display advertising on key Australian media platforms to capture the attention of potential travellers.
This strategic campaign targets the Australian outbound market during a low-season period for the Maldives, focusing on increasing both the length of stay and visitor spend. It is designed to tap into key customer segments, such as professional couples and families, who are seeking value-driven luxury travel experiences.
Australia is a significant market for the Maldives tourism industry. As of June 29, 2025, 20,613 travellers have arrived from Australia for the year. MMPRC consistently conducts various marketing and promotional activities to enhance the Maldives’ brand presence in the Australian market, including recent joint-initiatives with Singapore Airlines and stakeholders from Australia. Looking ahead, Visit Maldives will continue its robust marketing efforts to strengthen the Maldives’ position as the top travel destination for Australian travellers.
