Belgian wellness hotel achieves digital harmony with STAAH

20% increase in direct bookings and half the time spent managing distribution. Ayuryoga Wellness Hotel talks about gains made since joining the STAAH network.

Tucked in the serene landscapes of Belgium, Ayuryoga isn’t just a place to stay — it’s a full-body, mind, and soul experience. This boutique wellness hotel blends Ayurvedic traditions with modern hospitality, offering everything from themed suites to rejuvenating massages, vegetarian cuisine, and tranquil spa facilities.

Guests come for peace. But behind the scenes, Ayuryoga’s team was facing anything but.

A calm guest experience but a chaotic backend

Like many small to mid-sized properties, Ayuryoga struggled with managing room availability, rates, and content across multiple OTAs. Each change required logging into different extranets. Rate parity was hard to maintain. And worst of all, delayed updates sometimes caused overbookings — directly impacting the guest experience they worked so hard to perfect.

As a wellness-focused hotel, guest satisfaction is everything. But the hotel’s booking system was making things unnecessarily stressful — for both the team and the customers.

Ayuryoga needed a more efficient, scalable, and intelligent solution. That’s when they found STAAH.

STAAH provided much needed ease, accuracy and automation

After evaluating several options, Ayuryoga chose STAAH — and the results were almost immediate.

What drew them to STAAH was the balance it offered between powerful tech and user simplicity. Since the Ayuryoga team was not tech-heavy, it was a delight to see how intuitive STAAH was. On the technology front, STAAH channel manager offers unbeatable features that set its customers up for lifetime success, including:

• Real-time, two-way sync. STAAH updates rates and availability across all connected OTAs instantly. No more lag time. No more manual syncing. No more overbookings.
• Smart bulk updates. Need to update your rates across 10 channels for the next 3 months? You can do it in one click — not 10.
• Stop-sell and close-out functionality. Block dates with ease when rooms fill up or need maintenance. You stay in control.
• Promotions & rate management capabilities. Create and push special deals, early bird rates, or stay-and-save offers across channels instantly — perfect for filling midweek gaps.
• Performance reporting & insights. The dashboard gives you detailed performance data — which OTA converts best, what dates underperform, and what rates bring in the most revenue.
• Seamless integration with PMS & booking engine. STAAH works beautifully with Ayuryoga’s existing systems, streamlining operations and syncing guest data automatically.

Harnessing the power of online reviews

Managing guest feedback was another area that needed attention. Responding to every review professionally — especially across platforms — was time-consuming. But reviews are critical for wellness travellers, where trust and authenticity play a huge role in decision-making.

That’s where STAAH ReviewMinder helped tremendously. It’s all-in-one review dashboard allows the team to monitor reviews from one place instead of jumping between multiple review sites. Responses are AI powered, tailored for each review and editable with a few easy clicks. ReviewMinder also offers sentiment analysis and trends which helps with easy spotting of what guests love and where improvements are needed.

The results: growth that feels good

Since implementing STAAH, Ayuryoga has seen strong, sustainable results:

• 15–20% increase in occupancy, especially mid-week when the performance was lower. The ability to run promotions and manage inventory in real time helped fill those gaps.
• 11–15% year-on-year revenue growth, largely driven by improved rate management, dynamic pricing, and wider reach through multiple channels.
• 20% rise in direct bookings, reducing commission costs
• 50% reduction in admin time, freeing staff to focus on guest experience and strategy
• Better review response rate and higher guest ratings with ReviewMinder

The hotel feels their team has gone from constantly reacting to confidently managing their online strategy — and that’s priceless.

Final word: from manual stress to digital wellness

Ayuryoga’s journey with STAAH is proof that even a small, independent hotel can operate with the same agility and intelligence as a big chain — all it takes is the right tools. They’ve traded manual chaos for digital clarity. Booking errors for guest satisfaction. And tech frustration for operational flow.

STAAH has helped the Ayuryoga team deliver the peace and quality their guests come for — from the first search to the final goodbye.