A Better Guest Experience Starts Here – The Thai Hotel That Got It Right with STAAH

Fewer errors, faster updates, more bookings—Jasmine City Hotel from Thailand loves the power of STAAH’s channel manager

Located in the bustling heart of Bangkok, Jasmine City Hotel is a favourite for business and leisure travellers alike. With stylish rooms, modern amenities, and close proximity to the BTS and MRT, the hotel offers both comfort and unbeatable convenience.

Behind the scenes, however, the team faced a growing challenge: keeping up with OTA management without sacrificing valuable staff time or accuracy.

Manual updates slowing things down

Before adopting STAAH, the team at Jasmine City Hotel handled online travel agent (OTA) rate and availability updates manually — a process that was not only time-consuming but also left room for errors, overbookings and pricing inconsistencies across platforms.

“Monitoring and adjusting inventory manually was overwhelming. We needed a smarter, centralised system,” says Nutthiwut Jaikaew from Jasmine City Hotel.

Real-time control meets seamless simplicity

The STAAH Channel Manager checked every box. Easy to use, fast to implement, and packed with features, it brought automation and clarity to Jasmine City Hotel’s online distribution.

Some standout features include:

• Real-time two-way sync with major OTAs — keeping availability and rates updated 24/7
• Bulk updates across multiple platforms from a single dashboard
• Smart rate rules to automate pricing adjustments based on occupancy or demand
• Stop-sell & close-out controls to protect availability on specific dates or platforms
• Performance insights & reporting to help make data-backed decisions easily
• Intuitive calendar view that simplifies planning and forecasting

“STAAH’s interface is clean and easy to navigate. Rate updates now take minutes instead of hours,” says Nutthiwut.

Impressive results in just one year!

While results for the property are not available to share publicly, the hotel confirms clear improvements since switching to the STAAH channel manager.

The benefits of the switch have been not just an increase in online visibility and share of wallet, it has resulted in time savings for the reservations team, fewer booking errors and a smoother OTA performance, better rate parity ensuring guest trust is upheld, a faster response to market shifts thanks to automation capabilities built into the STAAH platform and an improved team productivity.

They’ve also seen the benefit of AI-powered review responses, helping maintain excellent guest engagement with far less manual effort.

“The automation and tools like WatchMyRate and review reply AI are just so practical and effective,” explains Nutthiwut.

The STAAH experience: easy, effective and supportive

From onboarding to ongoing use, the team has found STAAH’s customer support responsive and solution-focused — a key advantage in today’s fast-moving hospitality environment.

“STAAH gives us peace of mind. It just works — and the support is always there if we need it.”

Where the dial has truly shifted for Jasmine City Hotel is the time saved by staff to upload rates – time they can now invest where it truly matters: delivering memorable stays in the heart of Bangkok.

Looking to do the same? Choose a tech partner that works as hard as you do. Choose STAAH.