Amadeus and UN Tourism report provides comprehensive look at Asia Pacific travel market


Amadeus, a leading provider of travel technology solutions, and UN Tourism, have released a new report with comprehensive data on travel in Asia Pacific. The Market Insights report – Asia & subregions offers in-depth insights into passenger traffic, hospitality market indicators, top-performing destinations, and new routes in the Asia Pacific region.

The report presents a detailed analysis of passenger traffic and capacity trends from March 2023 to February 2025 and provides a forecast extending to August 2025. Notable growth rates include a 9.3% increase in air passenger volume and scheduled seats for Asia and the Pacific, derived from Amadeus Navigator360™ data.

Market level hotel occupancy rates, average daily rates (ADR), and revenue per available room (RevPAR) across various regions are also detailed in the report. Top-performing destinations in terms of bookings and searches are explored, highlighting significant year-over-year growth for destinations including China, Macao, and Mongolia.

Finally, the report details the introduction of new air routes in the region, emphasizing the potential for unlocking new market opportunities.

Paul Wilson, Vice President of Hospitality, Asia Pacific, Amadeus says, “This new report serves as a valuable resource for stakeholders in the travel and hospitality industry. It offers actionable insights and data-driven strategies to navigate the dynamic market landscape. By using detailed market insights, destination management organizations and hotels can enhance growth opportunities, improve customer experiences, and optimize their operations in the Asia-Pacific region.”

“At UN Tourism, we are committed to strengthening the capacity of our members to access relevant and reliable market intelligence that enable better tourism management and planning. ​That is why we are pleased to collaborate once again with Amadeus, one of our valuable Affiliate Members. Asia and the Pacific is a hugely dynamic and innovative region. In 2024, the region welcomed 316 million international tourist arrivals, 33% more than in 2023, making it the second most visited destination in the world, after Europe.​

“I trust this report and its insights will contribute to a better understanding of the market dynamics of the APAC region and inform more effective decision-making by both the tourism public and private sectors,” says Zurab Pololikashvili, Secretary-General, UN Tourism.

You can download the full report here.

About the data: All data in this report comes from Amadeus Travel Intelligence. The data was extracted from Amadeus Navigator360™ on March 16, 2025. Navigator360™ is the most comprehensive collection of hotel, air and sociodemographic travel data available today, empowering businesses to identify evolving travel trends.

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