The Ascott Limited (Ascott), a wholly owned lodging business unit of CapitaLand Investment (CLI), is celebrating the sixth anniversary of its Ascott Star Rewards (ASR) loyalty programme with a major upgrade. With ASR membership surpassing five million in 2024, Ascott aims to triple its members to at least 15 million by 2028, offering a more seamless, personalized, and rewarding experience.
Smarter, Faster, and More Seamless ASR Experience
Ascott is revolutionizing the ASR mobile app with AI-driven innovations and enhanced user features. Starting April 2025, booking a stay will take half the steps it does now, thanks to:
- A refreshed user interface for easier navigation
- Personalized travel and stay recommendations
- Geolocation-based offers for better deals on the go
- Pre-arrival check-in & self-check-out for a frictionless experience
- Multi-room booking management and direct in-room service access
The ASR website, discoverasr.com, remains a powerhouse for direct bookings, now supporting 11 languages and payment options like WeChat and Alipay. AI-powered chatbot Cubby, which has processed over 300,000 queries, will soon allow direct bookings, offering tailored property recommendations and exclusive rates.
Exclusive Events & Partnerships for ASR Members
ASR is going beyond traditional rewards with curated experiences and global partnerships. Members can now enjoy:
- VIP Access to the French Open in Paris
- Chelsea FC’s “The Famous CFC” Bangkok Edition (April 25-26, 2025), featuring Chelsea legend Gianfranco Zola
- The Singapore Night Race and Wimbledon hospitality packages
- Local cultural experiences like a private violin recital in Paris and gastronomic tours in Penang
Through Ascott’s partnership with Chelsea FC, members also get exclusive perks such as private stadium tours at Stamford Bridge and training sessions at Cobham Training Ground.
More Ways to Earn & Redeem ASR Points
ASR members can now maximize their rewards with new travel perks:
- Priority Pass Airport Lounge access (1,700+ lounges worldwide) for 15,600 ASR points
- Frequent flyer miles through KrisFlyer and other airline partners
Special 6th Anniversary Reward
To mark this milestone, ASR members will receive 24,000 bonus ASR points and a pair of complimentary airport lounge passes for bookings made between April 1 – May 31, 2025 (limited to the first 300 bookings).
For more details and exclusive member deals, visit here.
