Casa Salles is an exclusive boutique hotel in Tequila, Jalisco, Mexico. Located near the El Tequileño distillery, an iconic brand with a rich tradition in the region, the hotel was originally designed for distillery visitors only but opened its doors to the public in 2020 and has since become a popular destination.
With 24 rooms, a swimming pool, spa, and rooftop terrace overlooking the majestic Tequila volcano and Sierra Madre Occidental, Casa Salles offers a unique experience for its guests, most of whom are international visitors looking to immerse themselves in the local culture.
To learn more about how the hotel has evolved and embraced technology, we spoke with Margarita Pérez, General Manager at Casa Salles.
Connectivity and operational challenges required a smart solution
Before implementing SiteMinder’s technology, Casa Salles faced several distribution management challenges. Poor connectivity led to distribution issues, while time-consuming manual processes made inventory updates both difficult and prone to errors. Without proper integration between operations and management, overbooking became a recurring problem that resulted in significant business losses.
SiteMinder was able to transform the way Casa Salles managed its operations.
“This is the first time I’ve had such a high percentage of direct bookings, thanks to SiteMinder’s booking engine. People really do click through to our website and use the booking button. It has genuinely helped us when they look for accommodation in Tequila,” Margarita explains.
Some of the key improvements included:
- Enhanced connectivity: SiteMinder provided seamless connectivity and a reliable integration with the property’s PMS.
- Automated rates: Thanks to SiteMinder’s channel manager, Casa Salles now enjoys automatic rate updates, improving day-to-day management of operations.
- Real-time reporting: SiteMinder Insights provides clear, detailed reports that help the team at Casa Salles better define their strategy and assess their performance at all times.
- Significant growth: Casa Salles recorded a 62% increase in revenue compared to 2023. Bookings also grew by 46%, with direct bookings leading the way.
Seamless operations and effortless revenue generation
What if you could boost your hotel’s efficiency and revenue while also reducing your workload? Our smart hotel platform helps you do exactly that.
A winning change of strategy
Thanks to SiteMinder, Casa Salles has streamlined its operations and left behind the time-consuming manual processes that were overcomplicating the team’s workflow. Now, guests enjoy a more personalised experience, since they can easily add extras to their stay with clear, accessible, information in front of them.
Additionally, SiteMinder provides the tools required to better understand the local market and pinpoint a clear target audience each season.
“Knowing where bookings come from and what we should focus on is key to becoming a destination hotel for people.”
The results achieved by Casa Salles are proof that investing in technology doesn’t just improve day-to-day operations, it also enhances the guest experience and boosts revenue. Since choosing SiteMinder, operations run more smoothly, evidenced by a growing reputation and guest loyalty. Margarita Pérez’s advice for fellow hoteliers is simple: if you want to streamline operations and deliver better guest experiences, you need a reliable technology partner.
