In the paradise of Tulum, Alito Hotel Tulum stands out as a sanctuary of bohemian design and organic architecture. More than just a hotel, it’s an immersive wellness experience in nature. To share its unique hospitality with the world, it found technology to be its greatest ally.
With its 32 rooms and privileged location in the Jaguar National Park reserve, Alito attracts travelers seeking an authentic connection with the environment.
Scaling growth was a challenge to overcome
Like many hotels with a personalized approach, Alito faced a significant challenge. Reservation management was a complex and largely manual process. That’s why the team turned to Golden Collection Hotels for expert guidance on revenue strategies and the tools needed to implement them.
“We relied heavily on WhatsApp and emails to confirm bookings, which caused overbookings and availability errors. It became clear we needed experts in both consulting and technology to help us scale operations without losing control.”
Industry experts and technology provided a powerful solution
That’s when Alito decided to implement SiteMinder, a platform that allowed them to centralise and automate their distribution. Thanks to the strategic support of Golden Collection Hotels—experts in hotel consulting—the implementation was surprisingly smooth.
This synergy between SiteMinder’s cutting-edge technology and Golden Collection’s specialised expertise was key to achieving successful results. Together, they provided the hotel with an all-in-one solution that not only optimised operational processes but also boosted visibility and performance. The collaborative work proved that combining expert knowledge with powerful tech tools leads to results that exceed expectations.
Results came quickly. The hotel saved between 20 and 25 hours per month on administrative tasks. Most importantly, the impact showed in the nu
mbers. In just the first half of 2025, Alito Hotel Tulum generated over 9.7 million pesos in revenue—a remarkable 32% increase compared to the previous year—and occupancy skyrocketed from 27% to 73%.
“SiteMinder is a fundamental tool in our revenue strategy,” the management affirms.“Our favorite feature is the centralized management of rates and availability. Being able to update multiple channels in seconds with customized pricing has given us incredible agility, improved profitability, and reduced errors.”
Integration with their hotel management system (PMS) Arpon and Mirai’s booking engine has been key to achieving smooth operations and improving direct sales conversion. They also highlight SiteMinder’s tech support as “fast, personalized, and multilingual, which has been crucial for resolving questions quickly.”
A seamless experience from start to finish
For Golden Collection and Alito Hotel Tulum, technology is the engine that allows the human team to focus on what really matters: the guest.
“From booking to check-out, we aim to offer a seamless, inspiring, and authentic experience. Thanks to technology and a dedicated team, we ensure every stay at Alito is memorable.”
