Sydney, Australia – Hotel bookings for the 2025 Easter holiday have risen by 16.8% compared to the same period last year, shows new data from SiteMinder, the world’s leading hotel distribution and revenue platform. The data, comparing bookings at the same properties across nine markets 30 days before Easter in both 2024 and 2025, reveals not only stronger demand but travellers securing their accommodation earlier and increasingly looking beyond their home countries.
As at 18 March, SiteMinder’s data shows that, over the five-night holiday period, these properties have each already received 3.35 more bookings on average, compared to Easter 2024. Spain leads this growth with 6.75 additional bookings per property, followed by Portugal with a 4.75 average increase.
Two-thirds of hotels secure higher rates, led by Portugal and Spain
The data reveals contrasting trends in Average Daily Rate (ADR) across markets. Two-thirds of analysed destinations are seeing ADR growth for the Easter period, with Portugal and Spain again leading with a 13.7% and near-8% increase, respectively.
North American and UK markets show declining rates, with Mexico recording an 11% decrease, US rates down 3.41%, and the UK showing a 2% reduction year-on-year.
Travellers get their diaries organised further in advance
Booking lead time has increased from an average of 87 days in 2024 to 96 days in 2025, a rise of 9.63%, as confidence remains strong and travellers make plans further in advance. Stays in Portugal have been booked the furthest ahead at 105 days, while France has the shortest booking window at 85 days among the markets analysed. Italy has recorded the largest percentage increase in lead time at 15.51%, followed by the United States at 13.43%.
Shorter stays and more international guests
While booking volumes and lead times are increasing, the average stay length for Easter 2025 has declined by 3.43%, dropping from 2.33 to 2.25 days globally. Only Italy and Australia have recorded modest increases in length of stay, with gains of 1.53% and 1.46%.
This shift is occurring alongside changes in traveller origins. When comparing completed stays from Easter 2024 with current bookings for Easter 2025, all analysed markets except Australia are seeing a rise in the proportion of international guests. Italy and France demonstrate the most dramatic shifts, with Italy’s international guest percentage increasing from 58.53% of actual stays in 2024 to 76.58% of current bookings for 2025, while France has jumped from 48.88% of 2024 stays to 67.97% of current bookings for the coming Easter.
“With Easter falling later this year than in 2024, we’re not just seeing stronger travel demand—we’re seeing travellers rethink how they plan,” says James Bishop, VP of Ecosystem and Strategic Partnerships at SiteMinder. “Earlier bookings and a rise in international travel are shaping this year’s trends, with the later holiday creating more favourable conditions in many regions. But flexibility remains key—historically, domestic travellers tend to book closer to arrival, meaning the final guest mix and pricing dynamics could still evolve in the coming weeks.”
Looking further ahead, booking data for the early May public holiday period reveals bright spots in several markets, with Germany leading the way at +14.40% growth, year-over-year. Portugal and Mexico also show positive momentum with modest booking increases. Like Easter, advance planning for the holiday period is trending upward, with Mexico seeing a 13.09% extension in its booking window and Italy a 12.67% increase.
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About SiteMinder
SiteMinder Limited (ASX:SDR) is the name behind SiteMinder, the world’s leading hotel distribution and revenue platform, and Little Hotelier, an all-in-one hotel management software that makes the lives of small accommodation providers easier. The global company is headquartered in Sydney with offices in Bangalore, Bangkok, Barcelona, Berlin, Dallas, Galway, London, Manila and Mexico City. Through its technology and the largest partner ecosystem in the global hotel industry, SiteMinder generates more than 125 million reservations worth over US$50 billion in revenue for its hotel customers each year.
