European Airlines is canceling its summer schedule to the United States and adding capacity to Canada, the Caribbean, Mexico, and South America. Many future visitors think the American Dream has been destroyed within the first 100 days of the Trump administration.
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New York, Hollywood, the Grand Canyon, Hawaii, Florida—the United States has been one of the most popular travel and tourism destinations, not only because of the magnificent sites, canyons, beaches, Movies, and Beverly Hills.
What attracts visitors to book their holidays in the United States is not only the National Parks and cities but also the people, the lifestyle, and getting to know what the American Dream is all about. The U.S. was seen as a place of unlimited possibilities and freedom for all. This has been put under question for the last five months.
Not only is business travel to the U.S. in a freefall due to tariffs, but air connectivity from Europe to the United States for leisure travel is shrinking, while connections to Canada, Mexico, the Caribbean, and South America are increasing.
America became Ugly again.
The American lifestyle is characterized by a strong emphasis on individualism, personal freedom, and material possessions. It also emphasizes family relationships and a desire for a healthy and active life. Americans often have casual friends and enjoy various social and leisure activities, including sports and outdoor pursuits. Europeans are attracted to this, since many feel life is more restricted at home.
Trump Tourism : Join the Fight | Trump Tourism %
Travel from and to the United States and the industry behind has changed under US President Donald Trump. There are new challenges, expectations, and regulations.
Most Europeans love this about the U.S., and some think of Americans as children who are young forever. It was always known that U.S. immigration officials are stricter, but there was nothing to worry about. Europeans often looked up to Americans as their big brothers and sisters, whom they loved and respected.
Therefore, changes after the Trump administration took over destroyed the dream that our visitors could be part of the American Dream when going on vacation to the U.S. for a few weeks.
This feeling of welcome has been destroyed. Hearing news about a German tattoo artist being locked up for 3 months for having tattoo equipment and another honeymoon couple arrested in Honolulu for not booking all 5 weeks of hotels in advance has turned the U.S. into a destination that has lost the appeal of ease, welcoming foreigners, and being known as the land of the free.
The damage done in 100 days may have destroyed most of the image our country gained in more than 100 years.
Europeans do not view America as a get-rich paradise, but as a country where everything is easy and welcoming. The lifestyle and the American people are bigger than the Grand Canyon. Now it’s time for America to stand up and welcome its European friends again with open arms to our great country.
The travel and tourism industry has a task that won’t be easy. Travel and Tourism leaders such as Brand USA, US Travel, or Destination International had not spoken out enough, perhaps out of fear of the Trump administration. They may still think it’s business as usual.
Brand USA is in DEEP Trouble
Brand USA is the nation’s destination marketing organization, dedicated to driving legitimate international inbound travel to strengthen the U.S. economy, boost exports, create quality jobs, and foster community prosperity. By running data-driven campaigns and unifying messaging across industry and government, Brand USA positions the United States as a premier global destination while providing up-to-date visa and entry information.
Dr. Peter Tarlow from Tourism and More in College Station, Texas, has put a plan together to help destinations demonstrate that our towns, which are All-American Cities, are where foreign tourists will feel welcome, well-protected, and can still watch the American Dream.
Dr. Tarlow has spent decades training police officers, destinations, and establishments on tourism sensitivities. Contact Visit USA News to learn how to join this World Tourism Network Advocacy and training program to make America Great again for our visitors.
Visit USA News – Welcome to the United States
Dear Fellow American Travel & Tourism Stakeholders, Tourism to the United States is a significant part of the country’s economy.
Here is the reality the United States travel and tourism industry is facing this summer and beyond—and it cuts deep into everyone’s pocketbooks. This is based on European Airlines’ flight cuts for their U.S. scheduled flights, put together by Travel and Tour World.
| Airline | Routes Cut/Reduced | Type of Cut | Reason for Cut |
|---|---|---|---|
| Lufthansa | New York (JFK), Miami, Chicago | Reduced frequencies | Soft U.S. demand; shifting focus to Asia and Europe |
| British Airways | Las Vegas (cancelled), Orlando, Philadelphia | Route cancellation and reductions | Weak leisure bookings; rising demand for Mediterranean and Gulf |
| Air France | Seattle (cancelled), Washington D.C. | Route cancellation and reduction | Weaker demand; reallocation to North Africa |
| KLM Royal Dutch Airlines | San Francisco, Boston | Reduced frequencies | Falling U.S. interest; stronger performance in Asia and Europe |
| Iberia | Dallas (shelved), Chicago | Route launch paused and reduction | Low demand; better yield in Latin America and Europe |
| Scandinavian Airlines (SAS) | Oslo–Newark (cancelled), Copenhagen–Los Angeles (cancelled) | Route cancellations | Decline in U.S. interest from Nordic countries |
| Swiss International Air Lines | Zurich–San Francisco (seasonal cut) | Suspended for Summer 2025 | Weak forward bookings; stronger intra-Europe demand |
| TAP Air Portugal | Lisbon–Chicago | Reduced frequencies | Aircraft reallocation to Brazil and West Africa |
| Finnair | Helsinki–Dallas (suspended), Miami (cut) | Full suspension | Long-haul restructuring; U.S. demand underperforming |
| Austrian Airlines | Vienna–Los Angeles | Route suspension | Insufficient demand; focus shifted to Central Asia and Tel Aviv |
| ITA Airways | Rome–San Francisco | Reduced frequencies | Demand shifted to Middle East and North Africa |
| LEVEL (IAG) | Barcelona–Boston | Route cancellation | Market not meeting profitability targets |
New European Airline Routes to Canada and the Caribbean in 202
| Airline | New Routes to Canada/Caribbean (2025) | Region | Type of Addition |
|---|---|---|---|
| Air France | Paris – Ottawa (new service) | Canada | Brand new route |
| British Airways | London Gatwick – Toronto (seasonal expansion) | Canada | Seasonal expansion |
| Lufthansa | Frankfurt – Montreal (increased frequencies); Frankfurt – Halifax (resumed) | Canada | Frequency increase and resumed route |
| KLM | Amsterdam – Calgary (new summer route) | Canada | New seasonal launch |
| Iberia | Madrid – Havana (relaunched); Madrid – Punta Cana (new seasonal) | Caribbean | Relaunch and new seasonal |
| Swiss International Air Lines | Zurich – Vancouver (new summer service) | Canada | New seasonal route |
| TAP Air Portugal | Lisbon – Toronto (increased capacity); Lisbon – Cancun (added frequencies) | Canada & Caribbean | Capacity and frequency expansion |
| Condor | Frankfurt – San Juan, Puerto Rico (new route) | Caribbean | New route launch |
| Virgin Atlantic | Manchester – Montego Bay (resumed seasonal service) | Caribbean | Seasonal resumption |
New Airline Routes to Mexico and Brazil in 2025
| Country | Airline | New Routes (2025) | Type of Addition |
|---|---|---|---|
| Mexico | Air France | Paris – Cancun (increased summer service) | Increased service |
| Mexico | Iberia | Madrid – Guadalajara (new direct route) | Brand new route |
| Mexico | KLM | Amsterdam – Mexico City (resumed seasonal) | Resumed seasonal |
| Mexico | TAP Air Portugal | Lisbon – Cancun (added frequencies) | Frequency expansion |
| Mexico | Virgin Atlantic | Manchester – Cancun (new seasonal) | New seasonal route |
| Brazil | Lufthansa | Frankfurt – Belo Horizonte (new route) | New route launch |
| Brazil | Air France | Paris – Fortaleza (seasonal relaunch) | Seasonal relaunch |
| Brazil | ITA Airways | Rome – São Paulo (added frequencies) | Frequency expansion |
| Brazil | Turkish Airlines | Istanbul – Brasília (new long-haul service) | Brand new long-haul |
| Brazil | Qatar Airways | Doha – Rio de Janeiro (resumed nonstop service) | Route resumption |
