Guam Visitors Bureau Launches “Kids Fly Free” Night Flight Promotion: July-August Campaign Targets Korean Family Travelers to Boost Night Flight Utilization and Summer Tourism Demand
The Guam Visitors Bureau (GVB) is pleased to announce the launch of its “Kids Fly Free” promotion, offering complimentary airfare for children traveling on select night flights to Guam during the peak summer travel season, from July through August 2025
This two-month initiative specifically targets family travelers utilizing night flights operated by Korean Air, Jin Air, and Jeju Air. Under the terms of this promotion, children under 12 years of age will receive a complimentary ticket when accompanied by a paying adult passenger. Fuel surcharges and taxes will be applied separately.
This initiative strategically capitalizes on increased seat capacity on Korea-Guam routes and the expansion of night flight options. It is designed to mitigate travel costs for families while simultaneously promoting the practical scheduling benefits of night travel. In August alone, Korean Air, Jeju Air, and Jin Air will operate daily night flights from Incheon to Guam. Additionally, Jin Air and Korean Air will offer daily night flights from Busan. These services collectively contributed 33,697 airline seats to Guam in August, representing 49% of all available seats from Korea. The amplified availability of night flights underscores the timely relevance of this promotion and GVB’s proactive efforts to stimulate overnight travel demand.
“Night flights provide practical scheduling advantages for Korean families seeking cost-effective travel options,” stated Dr. Gerald S.A. Perez, Acting President & CEO of the Guam Visitors Bureau. “This promotion delivers tangible value to family travelers while strengthening Guam’s appeal in a competitive tourism marketplace.”
The “Kids Fly Free” campaign was developed through collaborative funding partnerships with leading Korean travel agencies, including Hana Tour, Mode Tour, Yellow Balloon Tour, Very Good Tour, and Nol Universe. The campaign leverages a diverse array of distribution channels, encompassing social commerce and open market platforms. Participating travel agencies have further enhanced the promotion with value-added benefits, including late checkout, room upgrades, and food and beverage vouchers, resulting in booking conversion rates that exceed initial projections. Notably, some agencies have reported customer acquisition rates 25-45% above their targets through live commerce channels, signifying a robust market response.
GVB will actively promote this campaign through dedicated landing pages on partner travel agency websites and across its official digital channels. This comprehensive promotional strategy aims to maximize consumer awareness and drive night flight bookings throughout the summer peak season.
