The Gerald Apartment Hotel is the only luxury accommodation available in the picturesque destination of Geraldton, on the west coast of Australia.
Bringing exemplary customer service and comfort, The Gerald is a hotspot for MICE travel thanks to its conference centre, rooftop bar, tapas, and stunning location.
The award winning hotel boasts 12 room types across seven storeys and is situated in the heart of the CBD, giving guests flexibility and convenience.
Using technology to make all the magic happen
In hospitality the front end is only successful when the backend is running smoothly. That’s exactly the case for The Gerald, which has created a tech stack with strategic focus and clear goals in mind.
Using SiteMinder’s platform to manage key tasks such as online distribution and website optimisation, an integration with Mews PMS to streamline daily operations, and The Hotels Network to power direct bookings, the property is going from strength to strength.
“We were always using SiteMinder, and when we discovered The Hotels Network we knew instantly that this software was what we were looking for to drive direct bookings and reduce OTA commissions,” explained Rachel Finney, Sales Manager.
“The three systems work seamlessly together. Having our PMS, channel manager, The Hotels Network to personalise and target direct bookings is a game changer. We’ve saved time and money on analysing data and implementing retargeting activities.”
Tangible results and a hassle-free experience
Thanks to the powerful integrations between SiteMinder, Mews, and The Hotels Network, The Gerald has been able to enhance its marketing and increase its share of direct revenue.
“We can change our marketing strategy with a click of a button,” said Rachel. “We can move quickly and send out campaigns at any time of day. We can also see real time analytics on a daily basis.”
“As a result we have managed to grow our direct bookings from an average of 30% to 40% month on month.”
Adding to this has been the painless experience of using the tech and seeking support when its needed.
“Everything was easy to setup and the support has been fantastic,” Rachel continued. “We are loving the follow-ups and ideas on what to implement for even better results.”
“It definitely pays to do your research, chat to other hoteliers, and find the best solutions on the market.”
Thank you for your amazing feedback Rachel! We wish you and the team all the best in the future.
