Ready for a beauty experience like no other? The Watsons BeYou-tiful Beauty Fest is making its dazzling return from 14 to 20 April 2025 at the Level 1 Atrium, NEX — and it’s your all-access pass to discovering the hottest trends, scoring exclusive deals, and unlocking a radiant new you.
More than a shopping event, this is a celebration of self-expression, confidence, and individuality. With over 15 top beauty brands under one roof — including global icons like 3CE, trending C-beauty labels Judydoll, Joocyee, and SKINTIFIC, plus the exclusive first taste of GNC’s Premier Collagen Advanced Shot — it’s time to Discover, Transform, and Shine.
Explore, Play & Win with the #WatsOnBeautyFest Passport
Grab your #WatsOnBeautyFest Passport and let the fun begin! Collect stamps as you visit booths, take on beauty challenges, enjoy expert consultations, and sample new products. Stamps unlock Gashapon tries — where exciting beauty prizes await!
Stamp Collection Mechanics:
- 2 stamps at Pink Zone brands (3CE, Judydoll & Joocyee): 2 Gashapon tries
- 3 stamps at any Green Zone brands: 1 Gashapon try
- 2 Pink + 1 Green stamp combo: Extra 2 tries
- Add a min. $30 spend: 1 bonus try
- Add Watsons membership on top: Another bonus try
- Max 5 Gashapon tries per person
And it gets better — daily grand prizes are up for grabs, including the Braun IPL 5 (14–17 April) and Braun IPL 7 (18–20 April).
Exclusive First Look: GNC Premier Collagen Advanced Shot
Be the first in Singapore to try GNC’s Premier Collagen Advanced Shot, a next-gen supplement packed with 13,000mg of hydrolysed collagen, Vitamin C, Hyaluronic Acid, and Elastin. Designed to boost skin hydration, elasticity, and glow from within, it’s a beauty game-changer — and you’ll get 30% off (U.P. $99) during the event.
Shop More, Glow More
Spend and get rewarded!
- Spend $60 and get a $5 Watsons voucher (redeemable 15–27 April)
- Spend $80 and redeem an exclusive goodie bag worth over $100 (while stocks last)
Watsons members enjoy even more — from VIP deals and members-only gifts to surprise rewards, your membership unlocks the full BeYou-tiful experience.
What’s Next?
Look out for even more trending arrivals at Watsons, including new launches from Freshian, Fwee, Numbuzin, Botanist, Haruharu Wonder, and more — all coming soon to stores near you.
3CE
Snag cult-fave Korean cosmetics and score tiered gifts:
- Spend $30 to get a Mini Hazy Lip
- Spend $45 and receive a Pink Enamel Pouch
- Spend $75 to walk away with a Popcorn Pouch, Eye Point Brush & Triangle Mirror
Enjoy 30% off the full range, with Watsons members getting an extra 5% off!
Judydoll & Joocyee
Dive into the world of C-beauty with these trendsetting darlings.
- Judydoll brings playful, youthful vibes with must-haves like the Iron Mascara and Watery Lip Gloss.
- Joocyee enchants with dreamy packaging and luxurious textures — don’t miss their Ultra Shine Lipstick and Jelly Highlighter.
Enjoy hands-on experiences and complimentary beauty consultations to help you find your perfect match.
AHC
- 30% off single items
- Free AHC Hard Case Pouch with $60 spend
- Free Montigo Tumbler with $100 spend
- Spend $150 to receive an AHC Cabin Size Luggage!
COSRX
K-beauty staple COSRX is offering:
- 30% off with purchase of 2 selected SKUs
- Free gifts like the Niacinamide Micellar Water, Snail Cream, and Toner (with full-size purchases)
- Buy 1 Get 1 Free on sunscreens
- Flash your Watsons receipt for surprise gifts!
BEWANTS
- Buy 1 and get 30% off
- Buy 2+ and enjoy 50% off
- Receive travel-size minis with any 2-product purchase
Kinohimitsu
- Up to 40% off
- Spend $100 and get a free Neutrogena Hydroboost Serum
- Sample new Collagen and Jellyboost products
- Spin a sure-win prize wheel
Cosme (For &honey, 8 The Thalasso, Theratis)
- Buy 1, get 15% off
- Buy 2, get 25% off
- Buy 3, get 30% off
- Amino Mason range: 40% off!
Close Up
- 1 for $25.90 (U.P. $35) or 2 for $39.90
- Free toothbrush engraving (April 18–20, 12–8pm)
- DIY bejewelling fun all day long!
Nard
- Up to 30% off single products
- Buy 2+ for 40% off
- Spend $50 for a luxe travel set including shampoo, body wash, and more
Beauty of Joseon
- 30% off all products
- Free sachets with every purchase
- Spend $50 for mini sunscreen + fan
- Spend $70 for Aqua Sunscreen + hand mirror
YUKINOUE & Uruhime Momoko
- 30% off all items
- Free sachets with every purchase
- Spend $99 for a mini luggage, pimple patch sample, and a 5% off coupon
Abib
- Up to 50% off selected products
- Free sampling and a chance to win your entire purchase at the Gashapon Machine!
- Spend $50 to receive a pouch and customisable keychain
- Top spender scores an Abib Box worth $300
Anessa
- Buy any 2 and get 30% off
- First 50 customers to buy the Night Suncare Serum get a free $33 refill
d program
- Up to 35% off when you buy two
- BOGO deals on lotions and emulsions
SKINTIFIC
- Up to 30% off
- Free skin consultation
- Free samples when you follow @skintificsg & @watsonssg
- Spend $40 and get a sample kit + clay mask
From exclusive gifts to engaging booths and serious discounts, this is your one-stop shop for all things beauty. Time to stock up, glam up, and treat yourself!
Event Details
- Watsons BeYou-tiful Beauty Fest
- Level 1 Atrium, NEX (Serangoon, Singapore 556083)
- 14–20 April 2025
- 10am – 10pm daily
Come discover your glow-up — because beauty starts with being BeYou-tiful.
